MYEVERYDAY
Happy every day
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Founded in 2023, MYEVERYDAY takes "Creative healthy snacks and drinks" as its core product development, delivers the brand concept of "delicious, tasty and fun every day", and is committed to creating more creative and young healthy rest snacks and drinks, and exploring more possibilities.
Happy every day
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Founded in 2023, MYEVERYDAY takes "Creative healthy snacks and drinks" as its core product development, delivers the brand concept of "delicious, tasty and fun every day", and is committed to creating more creative and young healthy rest snacks and drinks, and exploring more possibilities.
MYEVERYDAY·我的天天
活出自我快乐每一天
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MYEVERYDAY 我的天天始创于2023年，以“创意健康零食饮品”为核心产品开发，传递“好吃、好喝、好玩的每一天”的品牌理念，致力于打造更具创意力、年轻力的健康休憩零食饮品，并探索更多可能。
活出自我快乐每一天
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MYEVERYDAY 我的天天始创于2023年，以“创意健康零食饮品”为核心产品开发，传递“好吃、好喝、好玩的每一天”的品牌理念，致力于打造更具创意力、年轻力的健康休憩零食饮品，并探索更多可能。
A sign of simplicity and ease
Convey happiness
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The design of the font needs to conform to the industry attributes of the brand, so it is simple and relaxed. In the English logo design, while ensuring the recognition, the closed mouth of "R" and "A" is removed, breaking the sense of seriousness and tradition; The design of the Chinese logo is clever in the details, and the two words "天天" can be connected together to form a smile and convey happy emotions.
Convey happiness
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The design of the font needs to conform to the industry attributes of the brand, so it is simple and relaxed. In the English logo design, while ensuring the recognition, the closed mouth of "R" and "A" is removed, breaking the sense of seriousness and tradition; The design of the Chinese logo is clever in the details, and the two words "天天" can be connected together to form a smile and convey happy emotions.
简约轻松的标志
传递愉快情绪
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字体的设计需要符合品牌的行业属性，所以是简约且轻松的。在英文标志设计上，保证识别度的同时，去除“R”与“A”的封闭口，打破了严肃与传统感；中文标志的设计则在细节处巧用心思，“天天”二字连在一起就可以组成一个微笑，传递愉快情绪。
传递愉快情绪
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字体的设计需要符合品牌的行业属性，所以是简约且轻松的。在英文标志设计上，保证识别度的同时，去除“R”与“A”的封闭口，打破了严肃与传统感；中文标志的设计则在细节处巧用心思，“天天”二字连在一起就可以组成一个微笑，传递愉快情绪。
Brand color presentation
Fresh, vibrant and colorful
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Based on the brand's mass-oriented and youthful tone, we chose fresh and vibrant brand colors: pink and beige. At the same time, according to the difference of products and their tastes, supplemented by blue, green, yellow, etc., to distinguish the main color, the overall present colorful and rich visual effects.
Fresh, vibrant and colorful
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Based on the brand's mass-oriented and youthful tone, we chose fresh and vibrant brand colors: pink and beige. At the same time, according to the difference of products and their tastes, supplemented by blue, green, yellow, etc., to distinguish the main color, the overall present colorful and rich visual effects.
品牌色彩呈现
清新、活力、多彩
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基于品牌面向大众且年轻的调性，我们选取了清新活力的品牌色：粉色和米黄。同时，依据产品以及其口味的不同，辅以蓝色、绿色、黄色等进行主体颜色区分，整体呈现多彩且丰富的视觉效果。
清新、活力、多彩
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基于品牌面向大众且年轻的调性，我们选取了清新活力的品牌色：粉色和米黄。同时，依据产品以及其口味的不同，辅以蓝色、绿色、黄色等进行主体颜色区分，整体呈现多彩且丰富的视觉效果。
IP image: Tiantian天天
Happy snackers
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IP named “Tiantian天天", linked with the brand name, in order to establish a strong connection with consumers - my "Tiantian天天", give people a sense of intimacy. Its image is a pink rabbit, lovely appearance, lively personality, every day to collect happy energy, for users to pass "love life, love delicious, fun and optimistic" lifestyle. At the same time, it is extended to create creative surroundings and penetrate deeper into the minds of consumers, so as to layout a larger market.
Happy snackers
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IP named “Tiantian天天", linked with the brand name, in order to establish a strong connection with consumers - my "Tiantian天天", give people a sense of intimacy. Its image is a pink rabbit, lovely appearance, lively personality, every day to collect happy energy, for users to pass "love life, love delicious, fun and optimistic" lifestyle. At the same time, it is extended to create creative surroundings and penetrate deeper into the minds of consumers, so as to layout a larger market.
IP形象：天天
快乐零食族
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IP取名为天天，与品牌名挂钩，以便于同消费者建立起强联系——我的“天天”，给人一种亲切感。其形象为一只粉色的兔子，可爱的外表、活泼的性格，每天都在收集快乐能量，为用户传递“爱生活，爱美味，趣味且乐观”的生活方式。同时进行延展，打造创意周边，更深入消费者心智，从而布局更大市场。
快乐零食族
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IP取名为天天，与品牌名挂钩，以便于同消费者建立起强联系——我的“天天”，给人一种亲切感。其形象为一只粉色的兔子，可爱的外表、活泼的性格，每天都在收集快乐能量，为用户传递“爱生活，爱美味，趣味且乐观”的生活方式。同时进行延展，打造创意周边，更深入消费者心智，从而布局更大市场。
